Launched at the beginning of the year, Legacy Wines, the impulse, export and on-trade division of?Manchester-based Kingsland Wines & Spirits, has introduced a Californian wine brand ? named ?Juicy?Grape Wines? ? to its brand portfolio.
Juicy Grape wines will act as an umbrella brand, with the first range being approachable mid tier wines?focussing on the highlights of California.
Called ?The Big Crush?, the wines are packed full of fruit and?created to represent ?Californian sunshine in a glass?.
The packaging is designed to be a modern representation of the?traditional wine making device, the basket press.
The label has a design aimed?at the younger consumer.
The initial range consists of a Pinot Grigio, Merlot and Grenache Ros? with a RSP of ?6.99 off promotion?and ?5.49 on promotion.
Commenting on the launch of Juicy Grape wines, Laura Delooze, Marketing Manager at Legacy Wines?said:
?We?re delighted to be adding a Californian brand to the Legacy collection.
?The Big Crush wines?are a great representation of what the country has to offer.
?The feedback we have had already to-date?following the launch has been nothing but positive.
?Consumers are particularly highlighting the smooth,?fruity taste to the Merlot, the sweeter, lighter red berry flavours of the Grenache Ros?, the aromatic,?crisp Pinot Grigio and the clean modern branding.?
For further details on Legacy wines and its brands, click here.
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Source: http://www.fdin.org.uk/2012/07/legacy-wines-unveils-new-californian-brand/
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