Small business owners deserve to be able to market online like the big guys, right? New-ish online marketing tool LocalVox is aiming to help them do so.
LocalVox was launched in May 2011 by Trevor Sumner and CEO David Pachter to help small, local New York City businesses market across all online platforms. ?We took something complex and made it simple and affordable? said Pachter.
The company currently has 400 customers in the NYC area, and is expanding rapidly. The company headquarters was just upgraded from a ?2,000-square-foot shared space in SoHo to a 14,000-square-foot headquarters in the Financial District, where free, weekly digital marketing classes will be held for local business owners.
Monthly fees for the business range from $199 to $749, and include a variety of services. Small businesses participating are growing seemingly exponentially, with almost 100 new customers signing up per month. LocalVox aims to hit almost $3 million in sales in this year. Pachter and Sumner have also been hard at work rasing capital; they?re raised $1.3 million so far and hope to raise several more in the first round of funding.
Pachter started the company with technology veteran Sumner after seeing entrepreneurs struggle with online marketing. ?I was amazed at how rapidly the online world was changing,? Pachter said. ?How could the average small-business owner keep up??
After launching an online NYC neighborhood forum for businesses called NearSay, allowing business owners to market their business to potential customers, they created a platform that offered a broader range of all-inclusive services. Business owners, with a click of a button, can email, update their website, post to Facebook and Tweet their specials or deals to a network of 400,000 New York users.
What makes LocalVox so popular? Ease of use perhaps, but Scott Gerber of the Your Entrepreneur Council says that the low price Is extremely appealing to small businesses. ?The alternatives can be expensive. It could cost several thousands of dollars to do this,? he said.
Participating businesses love the platform.
Liz Alexander, the owner of Reading In Preschool, a private tutoring company on the upper West Side, signed up with LocalVox after considering promoting her business on Yelp and Citysearch. She pays $300 a month.
She said the service has helped her rank high in Google searches. ?I feel you get everything you need,? Alexander said. ?The whole package.?
Check out how LocalVox helps small NYC businesses by visiting http://localvox.com/
Source: NY Daily News
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