Small Business Internet Marketing Service

Article by Ed Gross

Kelowna, British Columbia, Canada is one of the leading attractions in the country, both for holidays and to reside. Visitor traffic in the summer season due to the large stunning lakes- Okanagan, Skaha and Kalamalka- and snowboarding at the nearby Big White and Silver Star ski hills, supply the year round inhabitants with shopping, cusine and other rewards generally seen only in much larger centers. It is also a desired destination for internet based business owners who can operate anywhere. Given its size and character, Kelowna is an excellent city to market to online as well. Kelowna is a nice sized city for internet marketing, with enough traffic to make it worthwhile but low enough competition to make it cost effective and offer great ROI to wise small business owners.The starting point for marketing in a city like Kelowna is to build a decent website that caters to the local market. The use of the local ocmmunity and even areas of the community can generate a lot of relevant traffic: ?Kelowna day care, ?Rutland child care? or ?Glenmore babysitting? for example. If I was a car dealer in Kelowna and my best keywords were ?new cars? or ?new pickups? I would simply add my location to those keywords and have new keywords on the new pages optimized for ?Kelowna new cars? or ?new cars Kelowna.?Short online videos can also give local marketing efforts a real lift, for very minimum cost. These videos do not need to be professionally produced and simply need to be clear in what they communicate- notably the business website- and then uploaded to video sharing sites.Videos rank very well for local searches and can displace competing company sites, giving the informed small business marketer several places on the first page of the search engine results.Finally, adding a PPC or pay per click search advertising campaign can be very valuable for local marketing. Simply start an Adwords campaign using those locally modified keywords pointing to that locally optimized landing page. Your quality score will be very high, your costs very low, and you almost certainly will be on the first page for pennies per click. It is common to have 2 or more of the 10 organic results as well as one of the best PPC results on the first page using this method!It can be very difficult and expensive to market a product like wine or custom furniture to an international or national market. Even the major centres can be a challenge. But communities the size of Kelowna are still waiting for businesses in many niches to get serious about online marketing.So, what?s the applicaton? Get a good website, talk to an internet marketer (which is usually distinct from a web designer) and go after your local market!

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Question by : Tips for starting my own successful business?
I have a lot of experience in design and marketing, and working with other small businesses. I want to start my own high end fashion jewelry business. I have been doing a lot of research on what I need to do to set up my business legally, educating myself on tax codes, obtaining wholesale supplies, pricing, etc. I already know a lot about branding, ecommerce, internet marketing, photography, etc. I worry that I am too naive or just dreaming-how do I know I have what it takes to really make it? I would love to do this full time. Also, I won?t be taking out loans, only spending my own money here and there, building my business slowly, doing most things myself to start. Is it possible to make it this way? What are some tips to succeed?

Best answer:

Answer by kemperk
i admire your focus, energy and sequence.

Keep in mind the rule ?don?t eat merchandise???.thus, make nothing that you don?t have orders for.

of all the types of biz?s that fail, restaurants are #1 and jewelry is #2?because no planning is done for the first and the 2nd fulfills no one?s ????????..unmet needs???..

it is exceedingly speculative. PRETEND it is a hobby for the first 5 mo. Watch the time
line between making it and selling it.

i am available to guide you, free

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