Popular CBS app finally to launch on Android and Windows 8 devices

"Hawaii Five-0" is one of the more popular shows on CBS's new app, which is rolling out to Android and Windows devices.

Hey, Android and Windows phone users, CBS loves you too. Just not as much as iPhone users. CBS Interactive announced that it has finally rolled out its app on Android and Windows 8-connected devices. BlackBerry users, if you're still out there, you'll have to wait until Christmas.

CBS's app allows its users to watch every episode of new and continuing primetime shows eight days after the initial broadcast. Viewers can access daytime and late-night shows within 24 hours. Shows from CBS's vault are also available through the app, including "Star Trek" and "Perry Mason." CBS Interactive also uses the app to engage users with a second screen, allowing viewers to watch the show on their TV and use the app for behind-the-scenes info or games that tie into the programming.

Released in March, the app was only available on Apple's iOS but proved to be very popular. The app was downloaded 4 million times. CBS shows that have interested social viewers the most so far include ?Criminal Minds,? ?CSI: Crime Scene Investigation,? ?Hawaii Five-0,? ?NCIS: Los Angeles,? ?The Bold and the Beautiful,? ?Survivor? and ?The Mentalist."

Now that Nielsen is counting views up to three days after the initial broadcast, it's more important than ever that networks entice viewers to use apps to boost the networks' numbers. The more users watch via the apps, the better the networks' numbers will be for advertisers.

?When we launched on iOS, we promised fans we would bring the CBS App to all major platforms by fall premieres. Today we are doing exactly that,? Jim Lanzone, president of CBS Interactive, said in a statement. ?We've seen a tremendous response to the app to date, and we'll continue to innovate on behalf of CBS fans in the weeks and months ahead.?

Gina Hall is a Los Angeles-based writer and producer with more than 10 years experience in television, documentary and feature film production. She is a graduate of USC?s School of Cinematic Arts and blogs for the Huffington Post at huffingtonpost.com/gina-hall

Source: http://feedproxy.google.com/~r/vertical_46/~3/oKEWi30oIzw/popular-cbs-app-finally-to-launch-on.html

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