After Helping Launch Facebook Home, Charles Jolley Leaves To Join Battery Ventures As EIR To Work On His Next Mobile Startup

Charles Jolley, head of product for Facebook’s mobile platform and a key member of the Facebook Home team, who joined Facebook when it acquired his startup Strobe in November 2011, has left the company to work on his own startup, which he will do as entrepreneur-in-residence at Battery Ventures. The news was announced by Jolley himself in a post on Facebook last week. And today it was formally followed up by an announcement from Battery Ventures. In an interview with TechCrunch, Jolley said that he had been wanting to work on a new startup for a while already — he is a serial entrepreneur and his departure post on FB (included below) says it’s been something on his mind for more than two years. Jolley told us wanted to stay on with Facebook until Home was launched — working on the new lock screen and Chat Heads were his last projects there. Other notable recent departures include ad man Antonio Garcia-Martinez, director of product Blake Ross and designer Nicholas Felton. Jolley says he is still working out the new idea for the startup. For now, he says that he knows he wants it to focus on tablets and the “sweet spot” for tablet usage. “We did some primary research for Strobe for demand curves for tablets,” he said. “We found that that when you have a tablet 7 inches in size, and of good quality, when it falls to around $200 there will be an increase in demand.” He believes that a critical mass in that kind of tablet will “hit in the next year.” Already — he notes, citing data from Gartner — more than 25% of mobile users do not own a PC, and the rise of inexpensive but powerful tablets will continue driving that push (something analysts are also tracking). “People will buy them for their family and will carry them everywhere,” Jolley predicts. “Also usage changes dramatically when you don?t just have a tiny screen but a big one. It has impact on how you work and shop. My startup will be somewhere in that space.” Indeed, you can also see some of that always-on usage also played a role in how Facebook Home was conceived. “Chat Heads changes how you relate to your phone. You can be doing anything else but you can see get a message,” Jolley notes. “I think this could be a

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