Tuesday, January 22, 2013

Internet Marketing Rules Blog: How Direct Response Marketing Can ...

When it comes to internet marketing, you should know that it?s not quite so different than offline marketing. The only thing that is different is the medium. In fact, you shouldn?t really look at your business as an ?online business?? instead, you should look at internet marketing as just another marketing tool that you can use to grow your profits.

But I understand if you want to consider ?online marketing? as a business. There?s another platform that people are making money with and that is called ?mobile marketing?. It?s not as gigantic as the internet, but you can earn a sizable income simply with mobile marketing alone.

No matter how you look at it, promoting your website everywhere is essential. And when you do promote your website everywhere, you don?t want to do traditional marketing strategies such as brand advertising.

Instead, you should be focusing on something called ?direct response marketing?.

What is direct response marketing? It?s simply a way of promoting your products and services, and expecting to see results immediately. There?s no waiting for exposure, no wasted advertising, and no delay of results. Either the ad or campaign works now, or it simply won?t in the future.

Large companies love to spend millions of dollars all over the internet promoting their name in attempts to build brand recognition. But I guarantee you that there is a far better marketing strategy than doing this. If these big businesses could use direct response marketing, their income would skyrocket. And I know this because large companies are hiring marketing consultants all the time for their business!

So, if you want to turn your internet business around, you need to focus on direct response marketing techniques. It doesn?t matter what your internet business is? it doesn?t matter if you sell cupcakes, floor tiles, web hosting services, ebooks and information products, or even real estate. Direct response can work for you.

Never in your life should you be focusing on ?getting your name out there?. This can cause the rapid rate of business failure you?ve ever seen? almost faster than the speed of light. You will waste alot of money this way, and it?s just not a solid way to grow a business and build profits.

If you don?t know much about internet marketing, don?t hire a marketing agency. You can do the easy work yourself, and there?s all kinds of software and services that you can use to track your progress. I suggest you use these tools to track your productivity, and make sure that you?re getting the targeted traffic and income that you are looking for.

Direct response marketing takes the cake in my book. Traditional brand marketing and techniques such as cold calling are simply ineffective and wastes alot of time, energy, and money. So if you want to super-charge your profits ? stick with direct response marketing alone.

You will hear alot of people saying that brand advertising is the way to go, and that you should consider billboard advertising. Billboard advertising is fine when it?s done right, but most of the time it?s a mess. Stick to what works, and that is easier to do.

Good luck with making your internet business successful today.

For more internet marketing secrets, simply visit the website below:
http://www.internetmarketing-rules.com/internetmarketing.html

Source: http://blog.internetmarketing-rules.com/2013/01/how-direct-response-marketing-can.html

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