The old days of just building a business and the customers will come are over. Today the business climate is extremely competitive ??and if you do not keep up your competition will eat you for lunch. You must keep up with your competition?s advertising efforts both on-line as well as off line. The tactics of old just do not work anymore. Once upon a time you could place an ad in the Yellow Pages and people would call or visit your business. Today it is different since most people do not even use their telephone books anymore and reply on the Internet for their purchasing decisions.
Print ads are pretty much a thing of the past but it does not hurt to test the waters with classified, newspaper or local ads. Do your research and find out what your completion is doing in this realm of advertisements. If it is working for them it may work for you also so it is worth a try. Most company?s owners and management teams seem to try to create their own advertisement plans.
Sometimes this is not the best option as it is more advantageous to use a professional Advertising Agency which may have more insight into what is working now in your area. The money spent with a reputable advertising agency can well multiply itself in the rate of return. Sometimes it is not smart to try to go at it alone and keep all of your advertising efforts in-house. It may make more sense to outsource these efforts to someone more knowledgeable about your business and the advertisements that need to be done.
Source: http://vortexme.com/you-businesss-advertising
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