Seen as a ?last throw of the dice? in 2008 by Michael Acton Smith?s Mind Candy, Moshi Monsters has grown into a phenomenal success. The educational social game for kids is said to be signing up a new player every second and when your online brand is shifting merchandise in the physical world too, you must be doing something right.
It?s no wonder then that a new UK startup would want to pitch itself on the back of Moshi Monsters? success and Fight My Monster is doing just that, aiming to be a ?Moshi Monsters for boys?.
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Source: http://feedproxy.google.com/~r/Techcrunch/~3/sFYsiJbQS6M/
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