Tuesday, May 21, 2013

Yahoo looks to regain its cool with Tumblr deal

Yahoo CEO Marrissa Mayer speaks during a news conference Monday, May 20, 2013, in New York. Yahoo edged up 31 cents, or 1.2 percent, to $26.83 after the Internet company said it was buying online blogging forum Tumblr for $1.1 billion. (AP Photo/Frank Franklin II)

Yahoo CEO Marrissa Mayer speaks during a news conference Monday, May 20, 2013, in New York. Yahoo edged up 31 cents, or 1.2 percent, to $26.83 after the Internet company said it was buying online blogging forum Tumblr for $1.1 billion. (AP Photo/Frank Franklin II)

Yahoo CEO Marissa Mayer, and Tumblr Chief Executive David Karp speak during a news conference Monday, May 20, 2013, in New York. Yahoo edged up 31 cents, or 1.2 percent, to $26.83 after the Internet company said it was buying online blogging forum Tumblr for $1.1 billion. (AP Photo/Frank Franklin II)

New York City Mayor Michael Bloomberg speaks during a news conference on Yahoo, Flickr and Tumblr Monday, May 20, 2013, in New York. Yahoo edged up 31 cents, or 1.2 percent, to $26.83 after the Internet company said it was buying online blogging forum Tumblr for $1.1 billion. (AP Photo/Frank Franklin II)

Yahoo CEO Marissa Mayer speaks during a news conference Monday, May 20, 2013, in New York. Yahoo edged up 31 cents, or 1.2 percent, to $26.83 after the Internet company said it was buying online blogging forum Tumblr for $1.1 billion. (AP Photo/Frank Franklin II)

FILE - In this Oct. 1, 2012 file photo, Tumblr founder David Karp participates in the "Bloomberg Leadership Summit" seminar in New York. In a deal announced Monday, May 20, 2013, Yahoo is buying New York-based Tumblr, the online blogging forum, for $1.1 billion. About $275 million will go to Karp, 26, who dropped out of high school to concentrate on computer programming and started Tumblr six years ago. (AP Photo/Charles Sykes/Invision for Advertising Week)

(AP) ? After falling woefully out of fashion, Yahoo wants to be cool again while catering to the capitalistic demands of its shareholders. That goal led CEO Marissa Mayer to make a $1.1 billion bet on online blogging forum Tumblr in a risky acquisition that revolves around the vision and instincts of a 26-year-old entrepreneur who dropped out of high school to pursue his dream of bringing more beauty and creativity to the Internet.

The deal announced Monday is Mayer's boldest move since she left Google 10 months ago to lead Yahoo's latest comeback attempt. It marks Yahoo's most expensive acquisition since it bought online search engine Overture a decade ago for $1.3 billion.

While hailing Tumblr as a fount of creativity that attracts 300 million visitors each month, Mayer told analysts Monday that she is "making a sincere promise to not screw it up." Yahoo said its founder, David Karp, will remain in charge and will keep Tumblr's headquarters in New York to retain the same "irreverence, wit and commitment to empower creators."

Tumblr's audience, which boasts a large concentration of teens and people in their early 20s, is already fretting that the service is going to become more stodgy and commercial under the ownership of an 18-year-old company that seems ancient by Internet standards. Advertising largely has been a missing ingredient so far as Tumblr, like many online services in their early stages, focused on building a loyal audience before turning its attention to making money. By purchasing Tumblr, Yahoo will have more opportunities to sell ads.

"I can't help but be concerned that Yahoo will 'Yahooize' Tumblr and make it as irrelevant as the mother ship," said Jennifer Grant, 36, who has a Tumblr blog.

Founded in 2007, Tumblr emerged as a trendy online hangout by providing a blogging service that makes it easy to share posts, photos, video and other content in an enthralling mosaic of interlocking information. Tumblr forums are devoted to such diverse topics as art, architecture, food, politics, pets and fashion.

Although there are several competing services for people to blog, Tumblr makes it easy to create, discover and share content. Tumblr users rely on a dashboard to pinpoint the kinds of blogs that they want to track. Tools help users pass along posts that interest them.

The service says it has amassed more than 50 billion posts from 108 million blogs, with some 75 million new posts every day. More than half of Tumblr's users connect through its mobile app and engage in an average of seven visits per day.

Mayer is betting that Tumblr will provide Yahoo with a captivating hook to reel in more traffic and advertisers on smartphones and tablet computers. That rapidly growing market is expected to become even more important during the next decade as people increasingly consume digital content on mobile devices instead of laptop and desktop machines.

Tumblr could also help Yahoo recapture some of its cachet with teens and adults in their early 20s, a demographic that has become tougher for Yahoo to reach in recent years as it fell behind the technological curve and struggled to develop compelling services.

While Facebook has turned into a mainstream social network where even grandparents now connect family and friends, Tumblr has become one of the places where the cool kids hang out.

But Yahoo will have to manage Tumblr's next stage carefully to avoid driving away the Web surfers and mobile device users that had made Tumblr such an enticing takeover target.

Micah Gray, 22, a Tumblr user who lives in Denver, likened Yahoo to an old, rich uncle who shows up to a high school or college party and hops into the hot tub to the disgust of almost everyone else there. But "the owner of the house you're partying at sold the rights of the hot tub to him and he can use it whenever he wants and bring his other old, rich friends," Gray said.

On the other hand, investors will want to see results from the $1.1 billion price tag. Yahoo is paying mostly cash for Tumblr, dipping into what remains of a $7.6 billion windfall reaped last year from selling about half of its stake in Chinese Internet company Alibaba. Taking over Tumblr will devour about one-fifth of the $5.4 billion in cash that Yahoo had at the end of March.

Mayer is confident she can balance the needs of Tumblr's users and Yahoo's investors.

The deal overshadowed Yahoo's previously scheduled announcement on changes to its Flickr photo-sharing service, including a boost in the amount of free storage to 1 terabyte, far more than what rivals offer. Like Tumblr, Yahoo got the photo service by buying a promising startup.

Mayer called Tumblr a "game changer" during a conference call with analysts and was effusive in her praise of Karp during an interview with The Associated Press. She likened him to other great entrepreneurs she knows ? a list that includes Google co-founders Larry Page and Sergey Brin, a duo for which she worked for 13 years.

Karp, who built Tumblr from his tiny childhood bedroom in New York, "will be one the legends of his generation in terms of an entrepreneur who has really changed the way people express themselves," Mayer predicted.

If Mayer wasn't running Yahoo, Karp said he probably wouldn't have agreed to sell Tumblr. Karp and Mayer began to talk late last year, when Tumblr was looking into ways to show ads that fit in well with the rest of its content. Those discussions morphed into Tumblr selling all or part of itself. Other interested suitors are believed to include Google, Microsoft Corp. and Facebook.

Mayer's enthusiasm, a promise of independence and Yahoo's rich offer won over Karp.

"Marissa is the real deal," Karp said in a Monday interview. "Marissa is going to be in the trenches standing next to me while we build this thing."

The deal is expected to close by the end of the year. Yahoo isn't counting on Tumblr producing significant revenue until next year. Tumblr's 175 employees, including Karp, will join Yahoo.

Mayer and Karp believe Yahoo and Tumblr can complement each other. Tumblr can draw upon Yahoo's search engine to help users find things that interest them. Meanwhile, Tumblr's wealth of content could be interwoven into Yahoo's other services, including those that provide coverage of general news, sports, finance and entertainment.

Tumblr may help define Mayer's legacy at Yahoo. Since coming to Yahoo, Mayer has concentrated on improving employee morale, redesigning services and bringing in more engineering talent through a series of small acquisitions that have collectively cost less than $50 million.

As popular as Tumblr has become, the service remains unprofitable. That already has analysts questioning whether Yahoo paid too much in Mayer's zeal to gain control of a hot service.

Mayer's efforts at Yahoo have been well-received on Wall Street so far, although analysts say most of the 70 percent surge in Yahoo's stock price under Mayer's leadership has been driven by the rising value of Yahoo's remaining 24 percent stake in Alibaba. When Alibaba goes public within the next few years, analysts have estimated that Yahoo could collect another $10 billion to $20 billion by selling the rest of its Alibaba stock.

If this deal pays off the way Mayer envisions, Tumblr could help Yahoo finally get its stock price to $33. That would be a major coup because many investors soured on Yahoo after a previous regime led by co-founder Jerry Yang squandered an opportunity five years ago to sell the Sunnyvale, Calif., company to Microsoft for $33 per share. The stock spent more than four years trading below $20 before the surge in recent months. The shares added 6 cents Monday to close at $26.58.

Tumblr also will fill Yahoo's gaping void in social media. Yahoo so far has had to connect its services to Facebook and Twitter to give its users a social networking outlet.

Having its own social networking service will give Yahoo more insights into the things that people like ? a key to distributing ads to consumers most likely to be interested in specific products. That data, in turn, should help Yahoo sell more ads and accelerate its revenue growth. After three successive years of declines, Yahoo's revenue rose slightly last year, but lagged far behind the growth at Google and Facebook. Mayer has vowed to bring Yahoo's revenue growth back to at least the level of the overall Internet ad market.

The deal also has some symbolic significance for Yahoo after spending much of the past decade aimlessly drifting under different management teams while Google overtook it in terms of size and influence. At the same time, newcomers such as Facebook Inc. and Twitter began to command the attention of people who found themselves spending less and less time on Yahoo.

Part of Yahoo's problems stemmed from missed chances to improve its service and technology.

Yahoo flirted with buying Google and Facebook in their early days, only to have the talks unravel because Yahoo wasn't prepared to pay asking prices that were far below the current market values of $300 billion for Google and $62 billion for Facebook. Yahoo also considered buying YouTube in 2006, only to be outbid by Google, which snapped up the world's leading video-sharing service for $1.76 billion ? a price that now looks like a bargain.

Karp's estimated cut from the Tumblr sale will range from $250 million to $300 million. He dropped out of high school to concentrate on computer programming and ended up being home schooled while taking classes in Japanese and working on gambling software. Later, he became a product executive at the parenting website UrbanBaby. After CNet bought the site in 2006, Karp set up his own development service called "Davidville" before deciding to create an outlet for personal expression ? an endeavor that hatched Tumblr.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/495d344a0d10421e9baa8ee77029cfbd/Article_2013-05-20-US-Yahoo-Tumblr-Acquisition/id-0df202e938f6468abe9e15a5b219e048

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Consumer group flags high SPF ratings on sunscreen

WASHINGTON (AP) ? Sunbathers headed to the beach this summer will find new sunscreen labels on store shelves that are designed to make the products more effective and easier to use. But despite those long-awaited changes, many sunscreens continue to carry SPF ratings that some experts consider misleading and potentially dangerous, according to a consumer watchdog group.

A survey of 1,400 sunscreen products by the Environmental Working Group finds that most products meet new federal requirements put in place last December. The rules from the Food and Drug Administration ban terms like "waterproof," which regulators consider misleading, and require that sunscreens filter out both ultraviolet A and B rays. Previously some products only blocked UVB rays, which cause most sunburn, while providing little protection against UVA rays that pose the greatest risk of skin cancer and wrinkles.

Despite that broader protection, one in seven products reviewed by the watchdog group boasted sun protection factor, or SPF, ratings above 50, which have long been viewed with skepticism by experts. In part, that's because SPF numbers like 100 or 150 can give users a false sense of security, leading them to stay in the sun long after the lotion has stopped protecting their skin.

Many consumers assume that SPF 100 is twice as effective as SPF 50, but dermatologists say the difference between the two is actually negligible. Where an SPF 50 product might protect against 97 percent of sunburn-causing rays, an SPF 100 product might block 98.5 percent of those rays.

"The high SPF numbers are just a gimmick," says Marianne Berwick, professor of epidemiology at the University of New Mexico. "Most people really don't need more than an SPF 30 and they should reapply it every couple of hours." Berwick says sunscreen should be used in combination with hats, clothing and shade, which provide better protection against ultraviolet radiation.

Some dermatologists say there may be some rationale for using higher SPF sunscreens, since users often don't apply enough of the lotion to get its full effect.

"The challenge is that beyond 50 the increase in UV protection is relatively small," says Dr. Henry Lim, chair of dermatology at the Henry Ford Hospital in Detroit.

The SPF number indicates the amount of sun exposure needed to cause sunburn on sunscreen-protected skin compared with unprotected skin. For example, a SPF rating of 30 means it would take the person 30 times longer to burn wearing sunscreen than with exposed skin.

There is a popular misconception that the SPF figure relates to a certain number of hours spent in the sun. However this is incorrect, since the level of exposure varies by geography, time of day and skin complexion.

The FDA itself said in 2011 that "labeling a product with a specific SPF value higher than 50 would be misleading to the consumer." At the time the agency proposed capping all SPF values at 50 because "there is not sufficient data to show that products with SPF values higher than 50 provide greater protection for users." But regulators have faced pushback from companies, including Johnson & Johnson, which argue that higher SPF products provide measurable benefits.

As a result, the FDA says it is still reviewing studies and comments submitted by outside parties, and there is no deadline for the agency to finalize an SPF cap.

It took the agency decades to put in place last year's sunscreen changes. FDA first announced its intent to draft sunscreen rules in 1978 and published them in 1999. The agency then delayed finalizing the regulations for years until it could address concerns from both industry and consumers.

The FDA is also reviewing the safety of effectiveness of spray-on products, which use different formulations from other sun-protection solutions. Among other concerns, the agency is looking at whether the sprays can be harmful when inhaled.

The survey by the Environmental Working Group found that one in four sunscreens sold in the U.S. is a spray product.

"People like the sprays because they are quick to put on and cover a lot of area," said Dr. Darrell Rigel, a dermatologist in New York. "The downside is that you usually have to apply two coats."

More than 76,000 men and women in the U.S. will be diagnosed with melanoma this year and 9,480 are expected to die from the aggressive form of skin cancer, according to the National Cancer Institute. The disease, which is often linked to ultraviolet exposure, is usually curable when detected early.

_____

On the Web: http://www.ewg.org/2013sunscreen/

Source: http://news.yahoo.com/consumer-group-flags-high-spf-ratings-sunscreen-000251207.html

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Yahoo takes big leap with $1.1B deal for Tumblr

FILE - In this April 18, 2011 file photo, the Yahoo logo is displayed outside of the offices in Santa Clara, Calif. (AP Photo/Paul Sakuma, File)

FILE - In this April 18, 2011 file photo, the Yahoo logo is displayed outside of the offices in Santa Clara, Calif. (AP Photo/Paul Sakuma, File)

SAN FRANCISCO (AP) ? Yahoo is buying online blogging forum Tumblr for $1.1 billion as CEO Marissa Mayer tries to rejuvenate an Internet icon that had fallen behind the times.

The deal announced Monday represents Mayer's boldest move yet since she left Google 10 months ago to lead Yahoo's latest comeback attempt. It marks Yahoo's most expensive acquisition since the Sunnyvale, Calif., company bought online search engine Overture a decade ago for $1.3 billion in cash and stock.

Yahoo is paying all cash for Tumblr, dipping into some of its remaining stash from a $7.6 billion windfall reaped last year from selling about half of its stake in Chinese Internet company Alibaba Holdings Group. Taking over Tumblr will devour about one-fifth of the $5.4 billion in cash that Yahoo had in its accounts at the end of March.

Yahoo also says that "per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business" with David Karp staying on as CEO.

Tumblr, a service started six years by Karp, a high school dropout, now figures to play a pivotal role in Mayer's attempt to reshape Yahoo. To take on the challenge, Mayer ended a highly successful 13-year career at Google, which she helped surpass Yahoo as the Internet's most influential company. Since coming to Yahoo, Mayer has concentrated on improving employee morale, redesigning services and bringing in more engineering talent through a series of small acquisitions that have collectively cost less than $50 million.

Her efforts have been well-received on Wall Street so far, although most of the 69 percent surge in Yahoo's stock price under Mayer's leadership has been driven by the rising value of Yahoo's remaining 24 percent in Alibaba. When Alibaba goes public within the next few years, analysts have estimated Yahoo could collect another $10 billion to $20 billion by selling the rest of its Alibaba stock.

If this deal pays off the way Mayer envisions, Tumbler could help Yahoo finally get its stock price to $33. That would be a major coup because many investors soured on Yahoo after a previous regime led by co-founder Jerry Yang squandered an opportunity five years ago to sell the entire company to Microsoft for $33 per share. The stock spent more than four years trading below $20 before the recent surge that lifted the price to $26.52 through last week.

The deal could backfire though if Yahoo's effort to make more money alienate a Tumblr user base that so far has been subjected to hardly any advertising during the service's six-year history.

"Yahoo has to manage this acquisition in a way that keeps Tumblr's user base while trying to add advertising, which historically tends to turn off a lot of people," said Forrester Research analyst Zachary Reiss-Davis.

Mayer is betting that Tumblr will provide Yahoo with a captivating hook to reel in more traffic and advertisers on smartphones and tablet computers. That rapidly growing market is expected to become even more important during the next decade as people increasingly consume digital content on mobile devices instead of laptop and desktop machines.

Besides offering one of the top mobile apps, Tumblr also runs one of the world's busiest websites, featuring 75 million daily posts about everything from politics to pets. Advertising has been a missing ingredient so far as Tumblr, like many online services in their early stages, focused on building a loyal audience before turning its attention to making money.

Tumblr will remain based in New York and led by Karp, 26, who may now have a mentor in Mayer, 37. The startup has about 175 employees.

The deal also has some symbolic significance for Yahoo, an 18-year-old company that had spent much of the past decade aimlessly drifting under different management teams while Google Inc. overtook it in terms of size and influence. At the same time, newcomers such as Facebook Inc. and Twitter began to command the attention of people who found themselves spending less and less time on Yahoo.

Part of Yahoo's problems stemmed from missed chances to improve its service and technology.

Yahoo flirted with potential acquisitions of Google and Facebook in those two companies' early days, only to have the talks unravel because Yahoo wasn't prepared to pay asking prices that were far below the current market values of Google ($300 billion) and Facebook ($63 billion). Yahoo also considered buying YouTube in 2006, only to be outbid by Google, which snapped up the world's leading online service for $1.76 billion ? a price that now looks like a bargain.

Even when Yahoo did pull off deals, the company has been criticized for mismanaging a list of acquired services that includes photo-sharing Flickr, online help-wanted service HotJobs and content-sharing service Del.icio.us. Yahoo ended up selling HotJobs and Del.icio.us, but Mayer has been looking at ways to spruce up Flickr and blend its photos into more of Yahoo's other services. Mayer is expected to discuss more changes for Flickr at an event in New York Monday evening.

Tumblr could help Yahoo recapture some of its cachet with teens and adults in their early 20s, a demographic that has become tougher for Yahoo to reach in recent years as it fell behind the technological curve and struggled to develop compelling services.

While Facebook has turned into a mainstream social network where even grandparents now connect family and friends, Tumblr has become one of the places where the cool kids hang out.

Tumblr emerged has a trendy online hangout by providing a service that makes it easy to share blog posts, photos, video and other content in an enthralling mosaic. The service says it has amassed more than 50 billion posts from 108 million blogs. Tumblr users rely on a dashboard to pinpoint the kinds of blogs that they want to track and also have tools to pass along the posts that interest them.

That wealth of content could be interwoven into Yahoo's other services that provide coverage of general news, sports, finance and entertainment. Tumblr also will fill Yahoo's gaping void in the realm of social media. Yahoo so far has had to connect its services to Facebook and Twitter to give its users a social networking outlet.

Having its own social networking service will also give Yahoo more insights into the things that people like ? a key to distributing ads to consumers most likely to be interested in a specific products. That data, in turn, should help Yahoo sell more ads and accelerate its revenue growth. After three successive years of declines, Yahoo's revenue rose slightly last year, but lagged far behind the growth at Google and Facebook. Mayer has vowed to bring Yahoo's revenue growth back to at least the level of the overall Internet ad market.

Yahoo's acquisition will deliver a jackpot to Karp, who dropped out of high school to concentrate on computer programming. He ended up being home schooled while taking classes in Japanese and working on gambling software. Later, he became a product executive at a parenting website called UrbanBaby. After CNet bought the site in 2006, Karp set up his own a development service called "Davidville" before deciding to create an outlet for personal expression ? an endeavor that hatched Tumblr.

Karp's cut from the Yahoo deal is about $275 million. Most of the rest of the money will be paid to the venture capitalists that invested about $125 million into Tumblr. That list includes Spark Capital, Sequoia Capital, Greylock Partners, Union Square Ventures and Insight Venture Partners.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/f70471f764144b2fab526d39972d37b3/Article_2013-05-20-Yahoo-Tumblr%20Acquisition/id-3d0fecefda674a70b07b173592085b39

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Huge tornado touches down near Oklahoma City

Tornado damage seen in Moore, Okla., May 20, 2013. (KFOR-TV)

A devastating, mile-wide tornado touched down near Oklahoma City on Monday, leveling homes, businesses and schools in the suburb of Moore. There were no immediate reports of fatalities or injuries.

The funnel cloud could be seen for miles, creating a debris field several miles wide. Weather officials estimated the strength of the tornado to be an F4 or F5.

The Oklahoma House of Representatives canceled its afternoon sessions so lawmakers and staffers could take shelter, the Associated Press said.

The tornado comes a day after powerful storms ripped through the center of the country, spawning at least a dozen tornadoes, killing two people and causing extensive damage from Georgia to Minnesota.

According to the Oklahoma state medical examiner, the two victims in Sunday's storms?Glen Irish, 79, and Billy Hutchinson, 76?were from hard-hit Shawnee. At least 39 other people were injured on Sunday, Oklahoma emergency management director Albert Ashwood said.

Watch live coverage of Monday's tornado via Oklahoma City's News 9:

Source: http://news.yahoo.com/blogs/lookout/tornado-oklahoma-city-moore-205548879.html

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A leaked memo suggests that Nook Simple Touch e-readers will be getting a software update next week

A leaked memo suggests that Nook Simple Touch e-readers will be getting a software update next week that equips them with a web browser and email client.

Source: http://gizmodo.com/a-leaked-memo-suggests-that-nook-simple-touch-e-readers-508829001

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BoE governor King warns of euro risk to British recovery

This coming?weekend is a big one for?Saturday Night Live. It marks the end of Bill Hader's tenure on the show and Ben Affleck's fifth time hosting. But perhaps the most significant reason to tune in is the fact that Kanye West is the musical guest, and he's making it seem like he really, really doesn't want to be. With West's apparent frustration with the show and his penchant for, shall we say ... off-the-cuff remarks, producers should be worried and we should be excited. Is there a better combo than that?

Source: http://news.yahoo.com/boe-governor-king-warns-euro-risk-british-recovery-092916214.html

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Managing Marriage Stress Starts with Self | Care2 Healthy Living

While having a long, happy marriage is one of the predictors of longevity and a source of great meaning and fulfillment in our lives, getting married often registers as one of the most stressful major events we can experience. Sustaining happiness over the bumpy road of decades together is no easy task, either. The potential stressors in a long-term romantic relationship are myriad: wondering if this is the right person, financial insecurity, wedding planning, jealousy, differing styles of managing money, sex and intimacy issues, infidelity, parenting, in-laws, overloaded schedules, health crises?

All too often, it?s easy to react to marital stress in counterproductive ways like denial, avoidance, suppression, compromising, venting, living like roommates instead of partners.

According to several recent studies, a stressful marriage can create more health problems for someone than if they had never married at all. Another suggests that a stressful marriage can be as bad for the heart as a regular smoking habit!

To keep your marriage or long-term relationship low-stress, strong and happy, it?s critical to learn to manage your attitudes and emotions and lead with your heart ? from that intelligent, self-secure place inside, where wisdom, intuition and understanding reside.

Stress indicates something?s out of balance. Your number one responsibility is to take care of yourself. To address the relationship issues you face with clarity, you need to get back in balance to adequately access your mental and intuitive faculties. In the moment of stress, learning to reset and go to ease can make all the difference between a happy marriage and misery, or even divorce. It?s about getting your heart and brain aligned so your intuition can speak, something we?ve taught thousands to do, including many certified marriage and family therapists. Here are some tips for a stress-reduced marriage or relationship from HeartMath:

  • Developing a healthy, mature relationship with yourself and learning to self-manage your reactions is the number one way we?ve found to manage the stress of a relationship. When we can handle ourselves well, then we are more able to have an effective relationship with another person.
  • Spend more alone time together. Many couples get so busy that they lead separate lives and understandably feel disconnected. Schedule regular dates and show your spouse they?re a priority.
  • Learn HeartMath?s Quick Coherence technique to get you into heart-brain coherence quickly when you feel conflict rising.
  • Read HeartMath?s article on Improving Relationships and download HeartMath?s Improving Relationships ebooklet for more helpful guidance.
  • Put away the electronic devices that keep your attention off of your spouse. One that will actually bring you closer together is HeartMath?s emWave? 2, our award-winning stress-busting tool. Using this feedback device to get into heart coherence, you and your spouse can transform volatile fights into meaningful discussions that bring insight and resolution to your issues.

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The most beneficial thing therapists who prescribe the emWave2 to their marriage counseling clients have discovered is for each of the parties to use the emWave2 device to get into heart coherence before they start talking with each other. The John Gottman Institute, which specializes in teaching MFTs and others to use best practices in relationship therapy, often recommend using the emWave2 as it helps make it easier to speak to and understand one?s partner when one is calm and centered.

When I was an advisor to The Dr. Phil Show, they would send people to us for training. They asked HeartMath to work with a couple they had on their show who were on the brink of divorce. I taught them Quick Coherence and other HeartMath techniques and provided each one with an emWave2 to first get in sync within themselves, and then with each other during communications. With some coaching, they totally transformed themselves and their marriage with these tools.

Knowing that you have tools available and skills you and your spouse can learn to handle whatever comes along in your relationship and lives should give you confidence that you can have a long-term, happy marriage. Other than that, all you need is love!

Emotions give meaning to our lives.? The power of emotion can enrich our lives beyond measure ? meaning, color, texture.? Understanding the power of your emotions is vital for having a fulfilling, healthy life.? Click to receive this Free e-booklet, The Power of Emotion.

Source: http://www.care2.com/greenliving/managing-marriage-stress-starts-with-self.html

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